There was an unobtanium rush in the sixties, and again in the mid-nineties, but nothing like the massive amounts of money thrown after research in unobtanium by Oil for the Loyal during the Gas Wars - even more damaging, the espionage conducted at both the political and the corporate level, in preventing the export of unobtainum out of one's jurisdiction. Eventually, everything will be powered by unobtanium. Especially flux capacitors.