Nothing left to do now but read this damn thing. You don't feel like going home, so you find yourself a nice corner in a little indie coffeeshop, out of the way. No crowd, just silence, the perfect place to read. Tall black coffee, free refills.
It turns out this book a bound collection of back issues of something called "The Journal of Infictive Research".
This is some deep shit.
In an article on dowsing, you glean some ideas about how to charge your liquid food slurry with a form of Animal Magnetism that increases both the flavor and potency. Amazing! It had never occurred to you that such a thing could be possible!
Wait, you can't be reading this in public! Someone might see and steal the ideas before you can use them!
Frantic, you drop a wad of bills on the table, and immediately rush home...