You hardly ever have any money. but one night at the bar. New Year's Eve in fact. The club owner himself says he is having a drinking contest. Who have out booze the other contestants. The people to drink are chosen by applause meter. You get on! You drink insane amounts of booze and win! You get fifty bucks for a prize.
This starts a trend of chugging in drinking contests. Who can drink the most. Who can drink the fastest. You become a pot bellied haggered looking champion of the sport.
Until one night when you are at the peak of your fame. You are drinking whiskey love on T V in the biggest drinking contest ever. A three million dollar prize! You have very stiff competition from all around the world. But you knock round after round down like a movie gunslinger and you Win! Only problem is you drank such a toxic dosage you die one hour later after puking convulsing and passing out in the Men's room. The runner up also O D'd and died.