Toy runs are forbidden in Uglavaria. Ugla-Man has made toys illegal. Toys corrupt children, toys encourage them to dream. No good for a dictatorship. Besides too many young people where joining the radical vegetable rights movement at this time and Ugla-man wanted to stop descent before it starts. But you make the run anyway. You lose a reindeer to anti aircraft guns but you give every good boy and girl in that miserable country a toy! Later you read in the paper than hundreds of children where caught playing with toys the next day and they had they're left hand cut off as punishment and as a stern warning to the others.