If you look at the Jack Heise book more closely

The clerk looks at you expectantly, but you say nothing, opting instead to flip open the book in your hand. Page 68. You read aloud to yourself:

YOU WILL FIND THAT YOUR BOWLING PLEASURE IS GREATLY INCREASED BY USING SELF-HYPNOSIS, NOT ONLY FROM A SCORING STANDPOINT, BUT BECAUSE BETWEEN FRAMES YOU WILL NOT BE WORRIED OR CONCERNED ABOUT YOUR NEXT DELIVERY.

"Yes, sir," the clerk says after a beat. "I've been reading and applying to my day-to-day life, just like you suggested."

You snap the book closed, tuck it under your arm, and take the bowling shoes in hand. "Just like I suggested," you parrot back to the clerk, turning away to look out at the lanes: it is a busy night, must be league games.

Your eyes drift to lane 23. . .