Your first impulse was to spend the five hundred and seventy dollars on a backpack full of assorted drugs. But you applaud yourself for doing the professional thing and spending all but $10 of the money on a sweet used synthesizer. It was built several decades ago by "Fender", a company you have never heard of. You shrug and figure the company probably went out of business due to its ridiculous name that makes you think of bicycle wheels and shark attacks.
What really matters is that the synthesizer is really unbelievable. Such beautiful sounds and such a natural feeling to the keyboard. You finally like the way your own music sounds!
With your remaining $10 you buy a dime bag of reefer. You smoke up all the reefer and start playing around with the "Fender" sythesizer. You are spacing out in a stoned haze, noodling around and staring at the strange, obscure Fender logo. You keep wondering about the company that made this amazing synthesizer keyboard. If the stuff they make is so great why haven't you heard about them before? You always thought you were in the loop and up on the latest hotnesses. You decide not to waste this high on practicing music on this beautiful, perfect instrument, and go to the computer to see if you can find any information on this obscure synthesizer company.
You search for "Fender" on Altavista. The results are pretty much what you expected. Lots of hits for Freddy Fender, one of country music's only Latinos. Job listings for late night security work in corporate office buildings. Online stores selling fenders for cars, bicycles, scooters, and boats.