"The world only makes sense when you force it to."
While observations of relevant work environments and human behaviors in these environments is a very important first step in coming to understand any new domain, this activity is in and of its self not sufficient to constitute scientific research. It is fraught with problems of subjective bias in the observer. We (like the experts we study) often see what we expect to see, we interpret the world through our own personal lens. Thus we are extraordinarily open to the trap of apophenia.
Klaus Conrad, A Cognitive Approach to Situation Awareness: Theory and Application
Pareidolia, for example, is "a tendency to interpret a vague stimulus as some thing known to the interpreter" and as possessing significance.